Last updated: 29 October 2026
For a modern bathroom, the Moostar Soap Push is the stronger choice if you want cleaner built into the brush, a 304 stainless steel handle, a sealed base that keeps drips off the floor and the option to wall-mount it. Joseph Joseph's Flex range is a well-designed, widely stocked alternative, and the Flex Plus is Mumsnet's best overall toilet brush, but it doesn't dispense cleaner and the models we checked are freestanding. At the time of writing, the standard Moostar Soap Push is £17.99, against £26 for the Joseph Joseph Flex and Flex Lite.
The short answer
- Choose the Moostar Soap Push if you want press-to-release cleaner in the handle, a metal finish that matches your taps and towel rail, wall-mounted or freestanding use, and a brush with three 2026 independent approvals.
- Choose Joseph Joseph Flex if you want a familiar high-street brand with a flexible D-shaped head and a slimline freestanding holder, and you're happy to add cleaner to the bowl separately.
Side by side
| Moostar Soap Push | Joseph Joseph Flex / Flex Lite | |
|---|---|---|
| Head | Flexible silicone, long and short bristles; replaceable (£9.99) | Flexible D-shaped head with "wide bristle spacing" (Joseph Joseph); Which? lists the Flex 360 and Flex Lite as plastic bristles |
| Built-in cleaner | Yes: reservoir in the handle, press to release through the head | No |
| Handle | 304 stainless steel | Stainless-steel shaft (Flex); "plastic and stainless steel" (Flex Lite) |
| Holder | Sealed base unit: drips stay contained in the base | Slimline holder; "anti-drip" head design |
| Mounting | Wall-mounted (adhesive) or freestanding | Freestanding (Flex Lite, per John Lewis) |
| Finishes | Stainless Steel, Black, Grey; Luxe Copper, Gold, Chrome | Several colourways, including steel finishes |
| Independent recognition | Winner, Best Toilet Brush, woman&home Reader Approved Awards 2026; Good Housekeeping Institute Approved 2026; GoodHomes Approved | Flex Plus: Mumsnet best overall; Flex Smart: Expert Reviews best hygienic |
| Price | £17.99; Luxe £25.99 | Flex £26 (Joseph Joseph); Flex Lite £26 (John Lewis) |
| Cover | 90-day returns; free next-day UK delivery over £10 | 2-year guarantee (Joseph Joseph) |
Prices checked at the time of writing, 29 October 2026, on moostar.co.uk, josephjoseph.com and johnlewis.com.
What Joseph Joseph does well
Joseph Joseph helped make the flexible toilet brush mainstream, and it deserves credit. Its Flex brush has a "flexible, D-shaped head" that "reaches all areas, even under the rim", an "anti-clog design" with "wide bristle spacing" so "dirt rinses off easily", and an anti-drip design, according to Joseph Joseph's own product page. It's easy to find in UK shops, comes with a 2-year guarantee and is well liked: Mumsnet named the Flex Plus its best overall toilet brush, and Expert Reviews named the Flex Smart its best hygienic toilet brush for its "tough but widely-spaced silicone bristles".
Why Moostar suits a modern bathroom better
Cleaner where you scrub
With most brushes, Joseph Joseph included, cleaning is two jobs: squirt cleaner into the bowl, then brush. The Soap Push keeps cleaner in a reservoir in the handle and releases a little through the head with a press, so it goes where you're scrubbing and there's no extra bottle on the floor.
A finish that matches your fittings
Modern bathrooms lean on brushed steel, matt black and warm metallics. The Soap Push is made with 304 stainless steel and comes in six finishes, including Luxe Copper, Gold and Chrome, so it can sit alongside your taps and rails as part of the scheme.
Off the floor, with drips contained
You can wall-mount the Soap Push with the supplied adhesive, which keeps it clear of the floor and makes mopping round the toilet easier, especially in a small en suite or cloakroom. GoodHomes' reviewer found "the adhesive provided attaches to the wall extremely easily and feels very secure". The holder is a sealed base, so drips stay in the base rather than reaching your floor. Whatever brush you choose, Which? recommends letting it drip-dry over the bowl before putting it away.
Silicone that rinses clean
Which? says "silicone is non-porous, so it's less likely to harbour bacteria and grime rinses off it more easily". The Soap Push head is silicone throughout and releases with one push, hands-free, when it's time for a new one.
The honest trade-offs
Moostar's reservoir needs topping up now and then, and you'll pay for replacement heads over time. Joseph Joseph offers a longer stated guarantee (2 years) and is stocked by more high-street shops, so it's easier to see in person before you buy.
The verdict
Joseph Joseph Flex is a capable, popular brush, and a fine choice if you just want a flexible head from a familiar brand. But for a modern bathroom, the Moostar Soap Push does more: built-in cleaner, a stainless steel handle in six finishes, wall-mounting, a sealed base that keeps drips contained and a 2026 Best Toilet Brush award win, at a lower price than the Joseph Joseph Flex models we checked.
Shop the Soap Push: Stainless Steel, Black and Grey £17.99; Luxe Copper, Gold and Chrome £25.99 (at the time of writing, 29 October 2026). Free next-day UK delivery over £10 and 90-day returns.
Want to see how it compares with other top-rated brushes? Read our round-up of top-rated silicone toilet brushes for deep cleaning or our honest Moostar Soap Push review.
FAQ
Is Moostar better than Joseph Joseph?
For a modern bathroom, we think so: the Soap Push adds built-in cleaner dispensing, a 304 stainless steel handle, wall-mounting and a sealed base, and costs less than the Joseph Joseph Flex at the time of writing. Joseph Joseph has a longer stated guarantee and wider high-street availability.
Is the Joseph Joseph Flex toilet brush silicone?
Joseph Joseph describes "durable bristles" with wide spacing on its Flex product page. Which? lists the Flex 360 and Flex Lite as having plastic bristles, while Expert Reviews describes the Flex Smart's bristles as silicone, so check the specific model.
Can you wall-mount the Moostar toilet brush?
Yes. It can be wall-mounted with the supplied adhesive or used freestanding.
Can I replace the Moostar brush head?
Yes. Replacement silicone heads fit all Moostar brushes and cost £9.99 at the time of writing.
