The key trends in bathroom hygiene accessories for UK homes in 2026 are: fittings that are easier to keep clean (fewer grout lines, wall-hung units, smooth surfaces), warmer brushed and matt metal finishes replacing shiny chrome, smart and touch-free features, products built to last rather than be thrown away, and a switch from bristle toilet brushes to silicone ones. In short, people want the things that keep a bathroom clean to look good enough to stay on show. For the toilet brush in particular, that points to a silicone, wall-mountable brush in a metal finish, such as the Moostar Soap Push.
1. Easy-to-clean surfaces and off-the-floor fittings
Several 2026 trend reports put cleanability at the centre of bathroom design. Which?'s bathroom trends report highlights large-format tiles because bigger tiles mean fewer grout lines, which look more spacious and are easier to clean. QS Supplies' 2026 trends guide (July 2026) describes large-format tiles as "easier to clean" and notes that wall-hung units lift off the floor, making it easier to clean underneath. Victorian Plumbing's 2026 trend report says "Wall hung vanity units are perfect for making your bathroom feel more spacious", and Vado points to "wall-hung vanity units that free up floor space".
What it means for accessories: the fewer things standing on the floor, the easier the floor is to mop. A wall-mounted toilet brush follows the same logic as a wall-hung vanity. The Soap Push can be stuck to the wall with its supplied adhesive (GoodHomes' reviewer found it "attaches to the wall extremely easily and feels very secure") or used freestanding.
2. Brushed, matt and mixed metals instead of shiny chrome
Finishes are shifting. Which? says brushed nickel is replacing chrome, describing it as giving "the neutrality of chrome without the coldness", and notes it hides water spots and fingerprints. Victorian Plumbing calls brushed nickel "an increasingly popular choice" for taps, and adds that "mixing metals is a current trend". Roper Rhodes says "Mixed metal finishes are a key bathroom trend in 2026", and QS Supplies reports that "More and more, people are choosing matt finishes on bathroom taps", with brushed brass described as "Warm and luxurious".
What it means for accessories: the toilet brush is now treated as part of the fittings, not something to hide. Matching it to your taps and towel rail is an easy win. The Soap Push comes in Stainless Steel, Black and Grey, plus Luxe Copper, Gold and Chrome.
3. Spa-style, calmer bathrooms
The "spa bathroom" is one of the most-cited themes. Which? says "people are starting to see the bathroom as more of a retreat than a functional space", and Victorian Plumbing sums up 2026 as "the year of spa vibes, soft curves, and cosy lighting".
What it means for accessories: fewer, better items. A brush with cleaner built into the handle removes the need for a separate bottle of toilet cleaner on the floor, which helps keep the space calm and tidy.
4. Smart and touch-free features
Smart tech keeps moving into UK bathrooms. Which? lists smart toilets, app-linked showers and smart mirrors, saying smart toilets with heated seats "offer personalised comfort and hygienic features".
What it means for accessories: you don't need a smart toilet to touch less. Hands-free details at the accessory level count too: the Soap Push head releases with one push, so you never have to handle a used head, and cleaner is released through the head with a press of the handle.
5. Silicone replacing bristle toilet brushes
The toilet brush itself is changing. In its August 2026 toilet brush round-up, Which? says newer silicone brushes "often have an edge over traditional nylon bristles", explaining that "silicone is non-porous, so it's less likely to harbour bacteria and grime rinses off it more easily". Expert Reviews says bristle brushes are packed so tightly that "it's impossible to clean them perfectly". Head design still matters, though: see our guide to top-rated silicone toilet brushes for deep cleaning.
6. Built to last, with replaceable parts
Sustainability runs through the 2026 reports, from water- and energy-saving fittings (Which?, Victorian Plumbing) to sustainably sourced materials (Vado, Roper Rhodes). For accessories, the practical version is buying something durable and replacing only the part that wears. The Soap Push has a 304 stainless steel body and a replaceable silicone head, so you swap the head rather than binning the whole brush.
2026 trends at a glance
| Trend | Who's reporting it | How it applies to a toilet brush |
|---|---|---|
| Easy-clean, off-the-floor | Which?, QS Supplies, Victorian Plumbing, Vado | Wall-mounted brush; sealed base keeps drips off the floor |
| Brushed, matt and mixed metals | Which?, Victorian Plumbing, Roper Rhodes, QS Supplies | Metal finish that matches taps and rails |
| Spa-style calm | Which?, Victorian Plumbing | Built-in cleaner instead of an extra bottle |
| Smart and touch-free | Which? | One-push, hands-free head release |
| Silicone over bristles | Which?, Expert Reviews | Non-porous head that rinses clean |
| Durable, less waste | Which?, Vado, Roper Rhodes | Stainless steel body, replaceable head |
The verdict
In 2026, UK bathrooms are calmer, warmer and easier to clean, and accessories are expected to keep up. The toilet brush has gone from something hidden behind the loo to a fitting that should be hygienic, tidy and good-looking. The Moostar Soap Push fits that brief: a non-porous silicone head, cleaner in the handle, hands-free head release, a sealed base that keeps drips contained, wall or floor use, and six metal finishes. It's also Good Housekeeping Institute Approved 2026 and won Best Toilet Brush in the woman&home Reader Approved Awards 2026. The honest trade-offs: the cleaner reservoir needs topping up now and then, and heads need replacing over time.
Shop the Soap Push: Stainless Steel, Black and Grey £17.99; Luxe Copper, Gold and Chrome £25.99 (at the time of writing, 2 November 2026). Free next-day UK delivery on orders over £10.
FAQ
What colour toilet brush is on trend in 2026?
Metal finishes that match your fittings: brushed nickel, matt finishes and warm brushed brass are all named in 2026 UK trend reports, and mixing metals is on trend too. Matching the brush to your taps makes it look like part of the scheme.
Are wall-mounted toilet brushes a trend?
Wall-hung fittings are a clear 2026 trend because they free up floor space and make cleaning underneath easier. A wall-mounted brush applies the same idea. Read more in our guide to where to keep your toilet brush.
Are silicone toilet brushes better than bristle ones?
Which? says silicone brushes "often have an edge over traditional nylon bristles" because silicone is non-porous and grime rinses off more easily. Choose a well-designed head that's firm enough to scrub.
Sources
- Which?: Bathroom trends (Adam Snook, Dec 2025)
- Victorian Plumbing: Bathroom trend report (Jan 2026)
- QS Supplies: Bathroom Trends 2026 (Jul 2026)
- Roper Rhodes: New bathroom trends for 2026
- Vado: 2026 bathroom trends
- Which?: Best toilet brushes (18 Aug 2026)
- Expert Reviews: Best toilet brush
- GoodHomes: Moostar Push Brush review
- woman&home Reader Approved Awards 2026
- Moostar: product range and prices
